Always, always wear eyeshadow primer. It will keep your shadow on and keep it crease-free. This primer is my new fave, and let me tell you it works wonders. To apply-just put a dab on your finger tip and put it on covering from lash-line to brow bone. I always let it sit for a few minutes before applying shadow.
Now your smokey eye will stay in place instead of running down your face!!